THE UK'S LEADING SHOOTING SPORTS DISTRIBUTOR

Beretta Holding acquisition of Holland and Holland Ltd

Monday 1st February 2021

Beretta Holding expands its presence in the UK with the prestigious acquisition of Holland & Holland

Beretta Holding has signed an agreement for the acquisition of 100% of Holland and Holland Ltd. The deal takes effect from February 1, 2021 (terms and conditions are not disclosed).

Holland & Holland is one of the foremost brands in British gun-making, serving elite international clients with the world’s finest handmade shotguns and rifles.

Beretta Holding has been looking to acquire a premium luxury brand, and Holland and Holland is a fitting partner, fulfilling all the elements of finest gun making; a rich history, independent manufacturing facilities and outstanding products.

Beretta Holding wishes to preserve the precious heritage of Holland & Holland in the United Kingdom with a high dedication to skilled craftmanship.

Pietro Gussalli Beretta, President and CEO of Beretta Holding has declared: “This is a truly exciting development and a great achievement for the Beretta family, further increasing the Group’s international footprint. Faced with the Brexit challenges, I am very pleased to increase our direct presence in the important UK market, where we are already active with our well-established distribution subsidiary.”

Included in the deal is the prestigious Holland & Holland Shooting Ground, located in West London, which boasts some of the finest facilities in the UK.

Beretta Holding is committed to the shooting sports sector and has a proud history of investing in brands that come under its umbrella and will continue to do so with its newest acquisition, Holland & Holland, to the benefit of this famous gunmaker.

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